If you do anything with GE and/or NLSN, just keep on selling and/or using options to win. Yes, CFO Jamere Jackson on 3/8/2018 SOLD 19,000 shares, last time an INSIDER did any buying was 12/1/1017 CEO.
Always, start with Monthly charts or big picture of any stocks... then go down to chart times you are trading and/or entering any new trades at to find a buy and/or selling price.