Inside Blue Apron's IPO: Communication lapse chased away investo

Blue Apron has been a public company for less than two months. Already its stock price has been cut nearly in half, and it faces a slew of shareholder lawsuits and the departure of several executives.

The confluence of these events and the magnitude of their occurrence at Blue Apron is rare. Many of them could have been avoided if shares of the meal delivery upstart had been priced better at the onset.