$SAM - beaten down enough?

Sam Adams had a terrible quarter recently and saw their stock drop steeply. Now sitting below $600. Huge gap to back fill and RSI looks to be getting stronger as stock has dropped. Noticed one of my SMA accounts had bought this morning. Could be a great long term follow. Risk is still on how well they will do going forward. Reminds me of TAP and BUD when seltzers came out. Took a long time for any momentum to come back.