Selloff First Then A Buy?

I was checking the charts of some stocks that I don't follow daily but had listed as possible future buys. The chart of SEND looks toppy and my target where I would get interested is 26. That is a substantial percentage drop if it falls that much. The earnings are due on Oct. 30th so that could be the catalyst for a drop if it doesn't fall before that? I don't have a position but anyone long might want to hedge with options if they don't want to sell and buy back if it gets to 26. Chartsmaster