$UA Under Armour maybe has a image problem, but could run up.

How often do we see Nike goods sold at discounted rates? not very. Whereas UA seems to always be on sale in every retailer, that is not a brand that people wants to continue to wear. UA's board are working hard to stop this practice as it is just making them BUSY FOOLS, selling a lot but for no margin. The sports sector is dominated by NIke and ADDIDAS and it is hard duopoly to break. Despite this we see a potential return in UA as consumer confience and spending has recovered from the 4th quater of 2018.