Supreme is now European: The World's Fashion Capital Expands

17 ביולי

A certain acquisition caught my attention this week. The company sunglass company Ray-Ban (owned by EssilorLuxottica) has just acquired Supreme for $1.5 billion in their first push into clothing. For those of you who know the street wear brand Supreme, this should come as a rather interesting acquisition, specifically that Supreme is considered a significant brand in the fashion arena.

I have a few thoughts on this:

1. This acquisition underscores the immense value that a strong brand can command in the market. Supreme is known primarily for its simple yet highly coveted logo. There's a valuable lesson here.

2. Ray-Ban is owned by EssilorLuxottica, a European conglomerate, which is traded as an American Depositary Receipt (ADR) under the ticker ESLOY and on the Milan exchange as shown in the chart above MIL:1EL.

3. In a future post, I am going to compile a list of interesting European fashion stocks to keep your eyes on. One stock in particular has my CLOSE attention. More on this later.

What I'm saying here is that EssilorLuxottica's ownership of Ray-Ban, and now Supreme, highlights the influence of European companies in the global fashion industry considering all of the other European fashion brands. It's safe to say that Europe, quite literally, the capital of fashion.

I must say, there is more to this story as well. I've previously written about On Cloud as well and its threat to Nike. I linked that idea below.

Something to think about...

Also, well done Europe!