How APPL compete with other big brand, without its own GPT AI?

APPL seems not to make any significant R&D in AI. SIRI is definitely not in the same level. In future, the battle might be talking about how well IT gadget manufacturer can integrate GPT AI with their products including software. Probably GOOGL and MSFT will be the next winner?

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How can APPL, without NVDA GPU, compete with those gadget manufacturers with NVDA GPU?

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Without AI integration, AAPL will eventually be defeated by competitors. I think it is only a starting point for the down turn.

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Still no surprise in his AI development and integration into his products. Maybe this is only the starting point for having long term down trend for AAPL???