Since its inception in December 2021, BloomZ Inc. has been at the forefront of the VTuber (Virtual YouTuber) management business, a rapidly expanding sector in the digital entertainment world. VTubers, or virtual characters animated using motion-capture technology, are essentially digital avatars that stream content in real-time, engaging audiences with their human-like expressions and interactions.
Based on the prospectus, BLMZ manages a group of 18 VTubers under the name “Hoshimeguri Gakuen”, offering content like chatting, singing, and gaming across platforms such as YouTube and Fan Box.
The VTuber Business Model?
The VTuber industry thrives on its interactive, immersive experiences. For BLMZ, a large portion of revenue is generated through platform distributions from YouTube, BOOTH, and live-streaming events like VirtualThruLens, held by Avex Entertainment Inc.
As of March 2023, BLMZ saw VTuber management account for 30.7% of its revenue, a notable increase from 12.8% the previous year. YouTube remains the dominant platform, contributing over 42% of BLMZ’s VTuber revenue, while BOOTH and Fan Box provide additional income through digital merchandise sales.
Explosive Growth of the VTuber Market
The global VTuber market is undergoing explosive growth. In 2022, it was valued at USD 4.4 billion and is expected to skyrocket to USD 27.6 billion by 2029, reflecting a CAGR of 35.6%. This rapid expansion is driven by several factors:
· Advancements in Technology. Motion capture and animation technologies have made it easier than ever to create high-quality virtual avatars, allowing both creators and audiences to enjoy more immersive experiences.
· Global Appeal. VTubers can transcend geographical and language barriers, attracting a wide range of audiences. Their appeal extends across various demographics, further driving engagement and revenue opportunities.
· Rise of Virtual Influencers. The popularity of virtual influencers on social media platforms has made VTubers more mainstream, creating business opportunities with brand collaborations and content creation projects. As more brands realize the potential of VTuber partnerships, the demand for virtual talent agencies, like BloomZ, continues to grow.
The Future of VTubers and BLMZ Role
As the VTuber industry matures, companies like BLMZ are well-positioned to take advantage of this digital revolution. With more businesses recognizing the potential of virtual influencers, the VTuber market is expected to become a key player in the future of digital entertainment and brand marketing. For BLMZ, the combination of growing revenue streams, strong partnerships, and technological expertise ensures that it will remain a significant player in this rapidly expanding market.