What I'm looking for is negative action early next month (first couple weeks), which would entice me to want to buy before earnings hoping for a short-term pop. I may sell right after earnings or use potential negative action early in the month to get in at at good (short-term) price and ride it to new highs. If price is up early on next month that will make me less inclined to try this trade. Also, I have no idea which way earnings will go, it's just the trend is up, so I expect a positive reaction, especially if recent price action is flat to negative.