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Meta Platforms Boosts User Experience with AI

נקודות מפתח:
  • Meta Platforms is integrating AI into Facebook and Instagram
  • AI chatbots with unique personalities launched by Meta
  • AI contributes to increased ad spend at Meta

Meta Platforms, Inc, led by Chief Product Officer Chris Cox, is currently incorporating Artificial Intelligence (AI) into its range of applications, such as Facebook and Instagram. The company's primary focus is on improving user experience and operational efficiency through the use of AI. This involves the investigation of large language models and image-generation models.

Furthermore, Meta has launched AI chatbots that possess unique personalities. These chatbots are engineered to provide users with an engaging and entertaining interaction experience. AI is also significantly contributing to the increase in ad spend at Meta, further showcasing the company's dedication to utilizing this technology in various facets of its business operations.